Modern Era · North America · Technology
1957
Ford Edsel fails
September 4, 1957
After two years of hype, Ford unveiled the Edsel, a new mid-priced car named after Henry Ford's son. Consumers mocked its horse-collar grille and stayed away. Ford killed it after two and a half years and two hundred and fifty million dollars in losses. Edsel became a permanent American synonym for a product failure.
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